Established in 1962 by Habib Baladi, Baladi Frères sal has been a leader in the sales and servicing of ready mix concrete, construction machinery, agricultural machinery, industrial machinery and handling machinery for 55 years.

From the very start, we have been dedicated to bringing the best brands to the Lebanese market:

  • 1968- acquired the dealership of Schwing

  • 1972- acquired the dealership of JCB

  • 1994- acquired the dealership of Massey Ferguson

  • 1996- acquired the dealership of Linde

We have taken steps to evolve:

  • 1974- founded BFC Industries a sister company licensed to manufacture Arbau concrete batching plants in Lebanon

  • 1992- Carl Baladi the current Chairman joined the company after obtaining a business degree from the Universite de Geneve (he later did an MBA at ESA)

  • 1994- first JCB factory visit to Baladi Freres and our JCB customers on the JCB private jet

  • 1995- second JCB factory visit to Baladi Freres and our JCB customers on the JCB private jet

  • 1997- grand Open Day with live JCB dancing diggers demonstration and machine testing at “The Project Lebanon” exhibition

  • 1997- first 240Hp Massey Ferguson Agricultural tractor was introduced to Lebanon

  • 1998- grand Massey Ferguson Open Day in the North of Lebanon to show local farmers how well Massey Ferguson tractors perform

  • 2006- co-founded SPBF Offshore Sal to market tower cranes, passenger hoists and BMUs in Qatar

And we have been the firm of choice for many impressive orders:

  • 1974- Sir Anthony Bamford, the Managing Director of JCB, came for the signature of a large loading shovel order with Lebanon’s Civil Defense
  • 1994- delivered to Solidere the largest ready mix set-up for Lebanon at that time

  • 2000- Installed the first Concrete Placing Boom that worked on a rail with 2 stationary pumps attached to it to pour the concrete of the BCD wave breaker

  • 2004- signed a 48 forklift truck deal with Pepsi Cola

  • 2004- introduced the first concrete placing boom to Lebanon that worked on the first High Rise building of Beirut, the Marina Tower

Our Core Values

By monitoring the daily market and being open to new developments, we have progressed with the times. Baladi Frères sal has been satisfying clients for 55 years and has a bright long future ahead.