• 01
    JCB earth moving equipment
    read now
  • 02
    Linde Handling, warehousing and Lifting
    Equipment and Storage Solution
    read now
  • 03
    Scwing and Stetter concrete pumps,
    concrete placing booms, concrete batching
    plants and concrete recycling plants
    read now
  • 04
    Massey Ferguson agricultural tractors
    and combine harvesters
    read now

History

Established in 1962 by Habib Baladi, Baladi Frères sal has been a leader in the sales and servicing of ready mix concrete, construction machinery, agricultural machinery, industrial machinery and handling machinery for 50 years.


From the very start, we have been dedicated to bringing the best brands to the Lebanese market:

  • 1968- acquired the dealership of Schwing
  • 1972- acquired the dealership of JCB
  • 1994- acquired the dealership of Massey Ferguson
  • 1996- acquired the dealership of Linde


We have taken steps to evolve:

  • 1974- founded BFC Industries a sister company licensed to manufacture Arbau concrete batching plants in Lebanon

  • 1974- Sir Anthony Bamford, the Managing Director of JCB, came for the signature of a large loading shovel order with Lebanon's Civil Defense

  • 1992- Carl Baladi the current Chairman joined the company after obtaining a business degree from the Universite de Geneve (he later did an MBA at ESA)
  • 1994- first JCB factory visit to Baladi Freres and our JCB customers on the JCB private jet

  • 1995- second JCB factory visit to Baladi Freres and our JCB customers on the JCB private jet

  • 1997- grand Open Day with live JCB dancing diggers demonstration and machine testing at "The Project Lebanon" exhibition

  • 1997- first 240Hp Massey Ferguson Agricultural tractor was introduced to Lebanon

  • 1998- grand Massey Ferguson Open Day in the North of Lebanon to show local farmers how well Massey Ferguson tractors perform


And we have been the firm of choice for many impressive orders:

  • 1994- delivered to Solidere the largest ready mix set-up for Lebanon at that time
  • 2000- Installed to Bouygues the first Concrete Placing Boom that worked on a rail with 2 stationary pumps attached to it to pour the concrete of the Solidere BCD wave breaker

  • 2004- signed a 48 forklift truck deal with Pepsi Cola

  • 2004- introduced the first concrete placing boom to Lebanon that worked on the first High Rise building of Beirut, the Marina Tower

By monitoring the daily market and being open to new developments, we have progressed with the times. Baladi Frères sal has been satisfying clients for 50 years and has a bright long future ahead.

  • 2006- co-founded SPBF Offshore Sal to market tower cranes, passenger hoists and BMUs in Qatar